ITSMA conducts primary research, events, educational training and advisory services. We focus on best practices in Branding, Sales Effectiveness, Loyalty & Benchmarks. Our mission is to improve revenue, profits and customer loyalty thru services.
Keywords: marketing, services, solutions, ABM, membership, branding, sales, professional, brand, research, benchmarking, studies, customer loyalty, training, thought leadership, services marketing, ITSMA, consulting, marketing excellence, account-based
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